• Made with Love in India
  • Made with Love in India

Course Description

The Google My Business Workshop is designed for entrepreneurs, freelancers, and local business owners who want to make their business stand out online. In this practical, step-by-step workshop, you’ll learn how to set up and optimize your Google My Business (GMB) profile to attract new customers and build trust with your audience.



You’ll discover how to use GMB’s tools to showcase your products, collect customer reviews, post updates, and monitor insights to improve your business performance. By the end of the workshop, you’ll have a fully optimized GMB listing that drives real-world results and enhances your local SEO ranking.


What you'll learn in this course

  • How to create and verify your Google My Business account

  • Strategies to optimize your profile for higher visibility

  • How to manage business information, photos, and reviews effectively

  • Using posts, offers, and updates to engage customers

  • How to analyze GMB insights to make data-driven decisions

  • Tips to rank higher in local search results

Requirements

  • Basic computer or smartphone knowledge

  • A Google account (Gmail ID)

  • Internet connection

  • Willingness to learn and grow your local business online

Curriculum

  • 7 Lessons
  • 120 mins.
  • Trainer introduction
  • Participant quick intro (business name + type)
  • Workshop agenda & outcomes
  • Why Google Business Profile matters for local businesses
  • What is Google Business Profile?
  • How customers find businesses on Google
  • Key features overview
  • Creating/signing into Google account
  • Claiming or creating a business listing
  • Choosing the right business category
  • Writing a strong business description
  • Selecting primary & secondary categories
  • Adding services/products
  • Uploading quality photos & videos
  • How to get more reviews ethically
  • How to respond to positive & negative reviews
  • Q&A feature
  • Messaging with customers
  • Best practices for customer interaction
  • Types of posts
  • How often to post
  • Simple content ideas
  • Call-to-action tips
  • Understanding Insights
  • How to use data to improve visibility
  • Common mistakes to avoid

Your Instructor

Team

Skill Pathshala Team

Advanced Educator

Skill Pathshala is an online learning community with thousands of classes for creative and curious people, on topics including illustration, design, programming, photography, video, freelancing, and more. On Skill Pathshala, members come together to find inspiration and take the next step in their creative journey.